Because sales is a process and not an event.
Understanding the benefits of NOT selling in social media is based on understanding the complete process of sales.
For lack of understanding the sales process, I often see business owners turning to advertising – and lose a ton of money with it. Because even with Facebook advertising it rarely is as simple as having an ad saying buy my product.
Advertising promises an easy relationship between invest xx amount and get YY amount out of it.
But the hard truth is that this equation will often not yield the best results if you try to use it as a short cut instead of seeing the advertising as part of the complete sales process.
A buying decision rarely comes on the spur of the moment (if it is not us women buying a pair of shoes).
Whether you generate awareness via social media marketing or ads – the conversion rate will suck if you fail to build relationships and trust.
so what actually matters for advertising our products and services?
Most of our buying decisions take time to mature.
Selling starts with interest, maybe even need. But the buying decision comes later:
- after some comparison with other offers
- after gathering more information on the offering party
- often it needs a reminder that there is an offer
- trust helps immensely
- and other factors like scarcity, endorsements or customer reviews increase your chances
And that is what a good sales process takes into account. And that is also where social media marketing may go a long way towards not feeling and tasting like sales at all.
A good sales process takes control of the branding, trust building and maturing! And social media marketing can play an important role in the sales process – but it is only one step in the process.
so enough said if you really want to work the process in your way
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website - http://campionsoftware.com/
Mail - info@campionsoftware.com
phone no. 918043761322
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