Having designed and developed in the eCommerce space for over a decade, we’ve seen our fair share of marketing add-ons, plugins, and web tools in action. We’ve seen the good, the bad, the ugly, and the ones we know how to get the most out of your online store’s marketing budget. So we put together a shortlist of some of our go-to eCommerce marketing tools, the ones we’ve seen deliver actual results. And, in the spirit of camaraderie, we asked a few of our clients and friends about their favorite tools as well. Google Analytics An absolute must for any business, Google Analytics is the industry standard for learning about your site’s performance and its customers—two foundational insights that will inform your marketing strategy. “You can’t do ecommerce without Google Analytics,” says Leo Baratta, marketing technologist at JAM Paper & Envelope . “You have all the data you need, right from the creators of the numbe...